$90.00 CAD
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Attractive Victorian Private Postcard issued by J.C. Wilson of Montreal with British empire patriotic illustration and slogan. On back is advertising from Quebec bookseller Filteau.
RULE BRITANNIA
Britannia Rules the Waves
Britons Never Never Never Shall be Slaves
Entered according to Act of the Parliament of Canada in the year 1898 by J.C. Wilson & Co. Montreal at the Department of Agriculture
Printed on the back is French price list from J.O. Filteau of Quebec City for Canadian postage stamps for sale to collectors.
Mailed to Paris, postmarked 'PARIS 20 OCT 98'
Corner scuffs Small tear upper edge. Light stain on back
J.C. Wilson & Co. of Montreal was the first Canadian publisher to issue a series of patriotic postcards and envelopes between 1897 and 1902, celebrating Queen Victoria’s Diamond Jubilee and later the Boer War. These “Victorian patriotic postcards” often featured Britannia, Union Jacks, maple leaves, and slogans like “Maple Leaf Forever” and “Patria Amamus.
These postcards captured the imperial sentiment of late Victorian Canada, reflecting both loyalty to Britain and emerging Canadian identity
Such items were marketed to both Anglophone and Francophone buyers, showing Quebec’s dual cultural currents at the time.
